Media Facade
The term Media Façade is often associated with over-dimensional screens and animated, illuminated advertising, and places like Times Square, the Strip in Las Vegas and Hong Kong are trailblazers for this media architecture. The façade itself is dematerialized and turned into one huge advertising medium for sending messages. At the onset of dusk the building moves into the background and serves only as a backdrop for the light show which then becomes the main attraction. Media facades can evoke the most diverse emotions, from a big city feeling to annoyance at light pollution. They are also seen as tourist attractions, Pop Art or as eye sores. Architecture tends to use media facades more and more as a stylistic feature. What used to be applied to facades after construction more in the way of a blemish is now part of the planning process and offers new scope for visionary design which coined the term 'Mediatecture'.
The future is bright...
With advances in technology and the insight and determination of man to develop, cladding is no longer limited to time consuming and often difficult decisions regarding material designs and colours which can be marvelled under daylight, they now take on a new spectacular form by night, electrifying the sky with live art.
Using LED technology, from the basic physics of the 3 primary colours (Red, Green and Blue) you have access to some 68 million colours which can be integrated and projected over the face of the building.
One of the finest examples being the City of Dreams in Macau, where super high definition video is mapped across 4 buildings to produce single or multiple images.
Picture courtesy of Standard Vision Media Facades: http://www.standardvision.tv/
Using LED technology, from the basic physics of the 3 primary colours (Red, Green and Blue) you have access to some 68 million colours which can be integrated and projected over the face of the building.
One of the finest examples being the City of Dreams in Macau, where super high definition video is mapped across 4 buildings to produce single or multiple images.
Picture courtesy of Standard Vision Media Facades: http://www.standardvision.tv/